Coming soon!

"This brand was established with aspirations of inspiring future creators. More importantly, it gives my native youth the opportunity to represent my brand, for I am the product of the same environment. I aim to bring a household name in the street wear space to my home.

I believe the quality of the material is just as important as the design itself, but the name always comes first. I focus on providing a variety of designs with high end quality garments, at reasonable pricing. Each product is made with my supporters in mind, while maintaining my ideals, beliefs, and keeping in touch with my indigenous roots.

Lastly, I have decided to expand into the sneaker resale space. Growing up, sneakers was a huge influence on my identity, and still is to this day. I wanted to bring that passion to life, and bring my style from head to toe. It was an easy decision, given Humboldt is an untapped market in the resale space. I'm excited to see where this trail leads to."

-Notchko McCovey Jr.

Founder and Owner